Sweatcoin: The app that pays you to get fit
Tehran (KNA) - Finding the motivation to keep fit is a universal struggle, but what if you were paid to exercise?
That's the idea behind Sweatcoin, a free app that turns your steps into digital currency.Russian fitness fanatics Oleg Fomenko and Anton Derlyatka came up with the idea in 2015 when Fomenko had lost the motivation to work out after his previous startup went under.
The London-based pair, both in their 40s, realized the problem with getting people to exercise is the human tendency to prioritize immediate pleasure over long-term gain.
"We started talking about how we can use modern technology to give you instant gratification" for physical activity, Fomenko said.
Source: CNN